The border-less Internet makes the relationship between enterprises and customers closer. When there are countless merchants, services, products and transactions in the online world, and false information, network traps and hacker attacks are flooding the Internet at the same time, privacy and information security have undoubtedly become important considerations for customers to select merchants. How can a company stand out from the crowd? In addition to gaining the trust and support of customers, can it also maintain a safe and stable operating model? Digital Trust is one of the boosters that can be considered by enterprises. 

Referring to the official regulations of the International Computer Nuclear Association (ISACA), digital trust is "confidence in trustworthy relationships, interactions, and transactions between consumers and suppliers within a digital ecosystem." For example, in the entire digital supply chain from service providers to enterprises (such as cloud providers, banking institutions), and even from enterprises to customers, digital trust in each other is related. Generally speaking, the key to forming digital trust with customers can be measured from the following indicators:

1. "Quality" (Does the company's service or product quality meet customer expectations?)

2. "Accuracy" (Is the information regularly updated, accurate and available?)

3. "Privacy and Security" (is customer information protected and confidential?)

4. "Ethics and Integrity" (Does the business behave ethically and with integrity?)

5. "Transparency and honesty" (Will customers be informed of the purpose and actual situation of collecting personal information?)

6. "Adaptiveness" (Is the operation of the enterprise stable or has a high degree of recovery?)

Having a good information security management system in an enterprise can certainly enhance customer trust, but compared with traditional quality security or information security management, the practice of digital trust is more conducive to strengthening the connection between customers and enterprises, improving enterprise operating performance from different levels, reducing the risk of violating information security or privacy laws, and so on.

However, the concept of digital trust, such as definitions, indicators, and practice frameworks are relatively broad. There are currently no specific regulatory agencies and standards. How should companies implement digital trust practices, supervision, evaluation, or auditing? It is believed that digital trust is a great opportunity for enterprises to enhance their competitiveness, but it is also a major challenge.

Ringus Solution Enterprise Limited 

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